The Cardsmith is a proudly South African greeting card brand that keeps things real — no fluffy glitter, no cheesy roses, just honest words with a lekker dose of local flavour. We make minimalist, modern cards that say the things we actually say… the things that make people laugh, blush, cry, or go “eish, that’s so true.”

We started The Cardsmith because not every moment needs a shiny bow. Sometimes you want a card that sounds like home. A card that’s kiff, simple, and straight to the point.
All our cards are printed locally on premium stock, individually barcoded, popped into sleeves, and ready for gifting — from birthdays to breakups to “just because.”

We believe in words that feel human.
Cards that make you smile-snort.
Cards that make your auntie wipe a tear.
Cards that get a “yoh, that’s perfect.”

Our collection continues to grow, featuring designs in Afrikaans, English, isiXhosa, isiZulu, and even a touch of Gen-Z slang — from warm and sentimental to cheeky, spicy, and proudly Mzansi.

You’ll find The Cardsmith online and in a growing number of bookstores, gift shops, delis, and stationery stores across SA. New designs are always cooking — because South Africans never run out of things to say.

Thanks for supporting local.
Thanks for choosing words that matter.
And thanks for keeping it lekker.